There are times when a blog post by someone just completely echoes your own feelings and JP Rangaswami has one of these for me. I spend a lot my thinking time, thinking about the nature of my use of Social Networking and the value of it. Why Blog, why use Facebook and why use Twitter and aren’t I putting too much information about myself out there into a big bad world for people to exploit. There is also a perceived wisdom that your business side is one thing and your private life is something entirely separate.

Perhaps because like JP Rangaswami we come from a culture that does not necessarily have these nice neat boundaries where much of what we do is a communal activity, where our lives are pretty much “open books” for people to prod and explore. In my experience doing business is one of the ultimate social activities and not an opportunity to adopt a persona or alter ego. Come see my world, my life, come see what drives and motivates me, what makes me laugh or cry, come see that I will absolutely do my utmost to support you, come see that I am just me and that I am real and come do business with me if you like what you find out.

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