The Sikh Geek

I’ve been trying not to comment on the Microsoft Ad Campaign but I thought Seth Godin probably summed it up for me. If something is broken in Microsoft then a Marketing Campaign isn’t going to fix it. He says :

Microsoft has fallen into a trap that befalls many large companies in search of cred, buzz or respect. They’ve decided to buy some via advertising.

In Bill Buxton’s keynote that I previously blogged about he recounted the story of Steve Jobs and his turn around of Apple by “Industrial Design” and it wasn’t by Ad Campaigns, that came later when Apple had something cool to say.

Seth Godin doesn’t say things are broken in Microsoft but he does make the point when did you last hear a passionate Microsoft employee. Well, I saw a good many passionate Microsoft people at the RemixUK Conference but I understand the point he’s trying to make. Microsoft has become “safe” and “corporate”. Microsoft, the original upstart tech company, fought hard to be accepted into the Corporate boardrooms, now trying to get out of them is not so easy!

UPDATE

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