The Sikh Geek

It’s no secret that I’ve always been a fan of Robbie’s approach to Partner Engagement when he was here in the UK and I’ve been following his Aussie Blog with interest. He still gets mentioned a lot here in the UK, which is a testament to the mark he made.

His current approach in Australia is a great example of just putting in the long hard hours and pounding the streets talking to SBSC Partners face to face. One thing that caught my attention was that he’s talking of taking content and information out first to the SBS Groups. It ties in so much with my own thinking and what I’ve been suggesting to Microsoft here in the UK recently. There have been a number of people at Microsoft UK who have been getting out to the SBS Groups including Sonal Gathani, Emma Antunes, David Overton, Chris Parkes, Emily Lambert, Danny Ovens and Dominic Gill. I’m sure there are others but these are the ones that I know of.

Whilst every new SBSC Programme Lead has to find their own way of working, I will certainly be pointing to some of the learnings that Robbie is highlighting on his blog. I’ve chatted with Emily (the new SBSC Programme Manager) recently and she’s aware of the challenge but she’s also up for the challenge as well. She’ll get my full support if the engagement will be focused around the SBS Groups. I’ll also be telling her to be open with us and tell us when what we are asking is just not realistic and doesn’t fit around Microsoft’s priorities.

Also check out the feedback from the Aussie SBSC Roundtable Discussions, sound familiar? Surprising how we all pretty much want the same thing! The challenges faced by SBSC Partners the world over are the same.