That’s my message! It’s simple, it’s succinct and everything follows from that. Forget the "scale" thing because it just doesn’t work. Run X number of free marketing campaigns and not enough Partners will take it up, run Y number of events and not enough Partners will turn up. Do "in person" customer facing events with those proactive SBSC Partners who engage with you.
Why should I work my butt off so that an SBSC Partner down the road who does nothing can earn the benefits? The return on your investment Microsoft will be so much more if you do this.
Work with the most engaged SBSC Partners, you know who they are, and forget the rest!
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June 29th, 2008 at 6:37 am
Vijay - you’re spot on. It’s my opinion that there is a clear split between those SBSCs who “get it” and actively work with Microsoft, join and participate in User Groups, and work with other partners, and those who see the “blue badge” as just another certification to add to their list.