I was wondering how many top CEOs actually blog? Who is the most senior person in Microsoft who blogs? I know Microsoft’s blogging policy is "blog smart" and it got me to thinking why Bill Gates never started blogging? Wouldn’t that have been the really smart thing to do?
Seth Godin reckons that CEOs should only blog if they can satisfy 4 out of 5 of the following criteria :-
- Candour
- Urgency
- Timeliness
- Pithiness
- Controversy
I then tried to find the best known CEO blogging and I could only think of Sun’s CEO Jonathan Schwartz, although here is a list of other CEOs blogging by Mario Sundar. Do you know of any more?
Technorati Tags: CEO Blogs
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