A good post from Steve Clayton regarding some of Microsoft’s strategy and especially Software + Services and that Partners are fundamental to this and in fact a competitive advantage over organisations like Google. My plea to Steve is that the SBSC Partners need people like him to help us navigate these exciting times and we want to hear his vision for how we can effectively grow our businesses in collaboration with Microsoft. We need leaders like Steve and our commitment is that we’ll work constructively to adopt new technologies and new ways of thinking. I think the advantage of Small Business Partners (…and small businesses in general) is their agility in the marketplace.
Filed under Microsoft
Posted
by vijay on Thursday, July 26th, 2007
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July 26th, 2007 at 11:07 pm
Very agile
Decisions can be made very quickly as management teams are usually much much smaller and implementation can happen quite rapidly
The point about partners being key is interesting
Microsoft “sell” the vision to the partners and the partners sell it to the clients
Considering Microsoft are supposedly the “evil corp” this helps in many ways as the client is dealing with the partner as opposed to MS directly
Companies like Google have to do it all by themselves which is why (in my opinion of course) lots of their software doesn’t get “out there”
If i asked my clients what they thought of Google spreadsheets (for example) 95% of them probably wouldn’t even know Google had a spreadsheet app!
Whereas 95% of my client will know at the very least by name what Microsoft applications apply to their business
Granted the MS marketing budget helps with this but when was the last time you saw a Sharepoint advert on tv?
ok it’s late….i’m not quite sure if i’ve made any sort of a point