The Sikh Geek

Microsoft have just launched a new approach to marketing its product and services, which has been coined the ‘People Ready’ Business. So, what’s this all about? Is there any substance to it behind the glossy marketing campaign? I know there are a lot of people who are cynical about anything Microsoft launches.

However, this really does cut to the chase, because what is it that drives a business, any business? It’s the people! Well, doh, isn’t that a revelation! It seems obvious, it seems common sense but all too often Technology companies have sold the product based on its features. You need that new whizzy thing because it’s got Active Directory with domain logons with kerberos security, Group Policy, Terminal Services, Sharepoint Services, .NET Technology and the list goes on… Do you understand all that? Well, most businesses don’t and don’t want to and why should they?

So the Microsoft Campaign is about saying give your people the right tools, information and opportunities to do the job effectively and efficiently. It’s about empowering people. This sounds almost philosophical and in a way it is. The business owner that understands the value of technology, in making his employees more productive, is the one that’s going to give them flexible working, send them on training and invest in the growth of his company. That’s the person I want to work with!